Animated video content has gained great popularity but not every animated video earns equal success and recognition. Most people are mistaken that only the visuals and video quality matter to make it successful but that is a huge misconception that needs to be set aside. Take an explainer video as an example since it fits the persona and message any type of business is trying to convey. Now in order to produce an explainer video, you should know that a lot more governs is success and levels of user engagement.
Here are the following 7 steps required to produce and create an animated explainer video.
The initial step towards the production of an explainer video animation is to first ask the client about the complete project brief. The brief is going to contain all the requirements the client has for the animated video. Once our team receives the brief, you will be asked a number of questions. The questions will encompass mostly your reason for getting an explainer video made, your target audience and the platforms where it will be shared. You would have to present the answers to these questions along with the actual requirements of the video’s content.
Once we gather the requirements for your video, we conduct a thorough meeting between both the animation team and the client. It is possible to overlook an important requirement so, in order to bring clarity, it is a requisite to provide a platform where the clients and our video animation team will be easily able to communicate and collaborate. Any confusion from either end will be cleared at once and it will not hinder in the timeline of the video’s creation. In case there is the possibility to change and update project requirements, that can be mentioned during the meeting as well.
Every video has a script style of its own and so does an explainer video. Before the scriptwriting team spends time on writing the script that does not fit the video’s tone then efforts will only be rendered futile. It might sound like a very simple task but writing a script is actually a taxing and time-consuming endeavor. You have to be very intricate and careful with each sentence you add as every explainer video is bound to have a different and unique tone. Find the right tone for the video and then transform it into a full-fledged video script.
In the storyboarding process, you first have to find the visuals that would go along with your script. The usual practice is that the animation team presents you with the relevant frames for creating the storyboard and then commences with the rest of the steps. The frames are made sure to fit the story the script is all about. If you think something does not fit well with the script then it is changed at once. It is still an initial phase to video production so as a client; you can decide what colors, characters, and background to use.
Now on to the most crucial and lengthy process, animation. To speed up this process, it is required to divide it into several phases and then design/animate each phase accordingly. The animation plays a huge role in the portrayal of the message along with what the script is conveying. However, just make sure you have not bloated the panels with unnecessary frames as that is only going to waste the time of the viewer. An animated explainer video should not exceed more than 60 seconds so be sure it does not exceed.
Audio & Music
After you have the script and the animation, it is certain for you to add audio or background music in the video. Record numerous samples and settle on the one your client chooses. Do not experiment with over than 5 audio samples as it will become confusing to keep track of each audio track. Then the next stage is to move towards the background music. Just as the audio track is important to convey the script correctly, so is the selection of background music. It should fit the persona of your video or else your viewers might stop showing interest in it.
All the aforementioned steps play a crucial role in the production of an animated explainer video. Skip one step and the entire production phase is shaken. You have to be very careful with the selection of script, visuals and finally the audio type. But most importantly you should have firm knowledge about the client’s requirements and all the areas where amendments are needed to be made. Finally, the resolution format chosen for the video should be of high quality as only high-quality content has the potential to attract viewer attention.