The Modern Fashion Industry
In today’s time, fashion is evolving and people are trying to bring new changes in the fashion industry and they are succeeding in that the fashion designers mix new and old, western and eastern. And try to infuse fashion statements from other cultures into their fashion region. The new designers are trying to mix all the fashion trends. These people are trying to make fashion boundary-less. The world fashion industry is now evolving and is in its revolutionary stage.
The fashion business is now growing toward not a trend but is trying bringing something for everybody. The new fashion is all about being confident in your skin and style. The new fashion is expressive and loud. The new era of fashion screams to be you and not copy others. The new fashion is all about celebrating different body types, skin tones and a healthy fashion which makes everybody confident.
Pakistani Fashion Industry
The Pakistani fashion revolves around prêt and haute couture mostly but in today’s times as life has gotten faster, people are more inclined towards their work and making more time for career then leisure activities people prefer buying ready to wear cloths rather than buying unstitched fabric. Unstitched fabric consumes more time go get ready to be worn. And people face issues with the dress not turning out quite the same as they wanted the cloths to turn out to be.
In Pakistani fashion, a problem is faced that you cannot just offer the people anything because of the nature of the country. Pakistan is a developing Islamic state with people who are not as exposed to the world fashion like the other countries. It is comparatively more difficult for people to accept new trends. The people here are more modest.
Pakistani Fashion Industry As A Muslim State
The Pakistani fashion industry is now coming up with all these different new brands and designers who are affordable, trendy and modest in the same place. These new stores try infusing the trendy cool clothing into the fashion which is already very in trend. The new designers infuse new styles and colors in the clothing. The fashion stores usually start by a small start-up and later it becomes retailing stores. Most of these stores had started their business much earlier and they stayed in business for many years and now are the giant retailers of the clothing style they specialize in. A lot of hard work, dedication and work ethics are included in making the brand prosper.
The brands work day and night with their employees to serve the customer with that they want or these brands create awareness about the product and create a new need in the market. The brand should focus on the main product which should be very unique or has such an outstanding performance that the product made becomes the need of people. A great example of this is the Adidas superstar. Superstar is a kind of shoe that everybody needs right now because of its performance, feels and versatility. It is one show that can look good with whatever style of clothing.
Charizma is a Pakistani clothing brand which was firstly opened in 2012 by designer Muhammad Riaz. Riaz first launched the brand with the name Riaz art and later on in 2012 he renamed and relaunched the brand as Charizma. The main mission of the brand is to integrate modern trends and traditional styles. Its motive is to provide people with echoing unique lifestyles and wants to provide the people with consistent quality clothing which is also very reliable.
The journey of charizma started with a very humbling start in Lahore from there the brand took long even steps toward making the brand bigger and more into the retailing business. The brand is known for providing the best quality of the textile. The brand has growing steps towards the new age textile. The brand initially only targeted in making a market in the wholesale sector when the brand then turned a new leaf and also got into making in the retailing business. This has so far worked out for the business as the brand is mostly known for its work in mixing and matching new types of clothing with the older styles.