Picture this: You have this amazing idea of launching a new soap in the market that will directly compete with the likes of Dove, Dial, Irish Spring, and Zest, respectively.
But the problem is, it’s not an easy market to penetrate. These brands already have a large customer base that is loyal and been accrued over time. It’s almost an impossible obstacle to overcome.
When you are a new competitor or just starting out in a highly competitive market, it’s imperative to find clever ways to dominate your rival brands and successfully launch your product. Else, your product will be doomed. This is something you want to evade at any price. It is where custom soap packaging comes into play.
The packaging is an important marketing tool that entices customers to purchase your soaps, which in turn increases your sales. Though your brand can give away gifts to attract customers who buy your soaps, it would be a one-time thing. To reinforce your brand identity and subtly build the association, you must provide a personalized experience that leaves a lasting and great impression on customers and make them return for more.
Why you should use Custom Soap Boxes as a Marketing Tool?
It is one of the best marketing tools out there a business can use. Buyers feel tempted when they see attractive custom printed soap boxes. This reflects that the right packaging can set your product apart in an overly crowded market. Having a strong, appealing, and durable packaging will assure customers that your brand also has the same qualities.
That’s why they call packaging a silent salesman as it quickly converts customers. And if done right, the packaging helps you accomplish many things:
Packaging Fosters Brand Recognition
Think about some of your favorite soap brands. Now think of the one thing that is common between them. You will come to the conclusion they all are memorable. Over the years, brands like Dove have made minute changes to their packaging as it wants to stay true to its original look.
But remember established brands hardly make any major changes because many successful brands that have changed their packaging, colors or logos seen some sort of backlash from customers.
Distinguishes your Soaps from Others
There are hundreds of soaps out there that are vying for your target audience’s attention. According to the research, one-third of a buyer’s decision making is solely based on product packaging. To attain success, your custom soap box needs to stand out and appear different from competing products.
For instance, you can launch your product in a not-so-standard box. The unusual packaging will instantly grasp your customers’ attention when they are scanning the retail aisles. But it should be relevant to your niche and striking enough to outdo what your competition has to offer.
Sway Buyers with Intriguing Colors
The hues used in the packaging play a pivotal role in swaying customers to buy your product. The human brain responds to colors in different ways, so pick your packaging colors prudently. For instance, packaging with white color conveys simplicity, purity, and safety. However, adding more colors to your packaging will only make it appear less sophisticated. So don’t get too aggressive.
On the other hand, blue conveys different meanings. For example, light blue shade is considered more frisky and lively, while the darker shade gives a professional look. Fortunately or unfortunately, blue is one of the most-liked colors across the globe, but this doesn’t mean one should automatically pick this shade.
As per The Legacy Printing, businesses should pick a color scheme only after studying their target demographic. Otherwise, their packaging won’t resonate with the audience.