One of the most popular video platform out there, YouTube and its popularity can be credited to the ease for content creators to reach out to the larger audience. Which has led to a wide range of content we indulge in. It’s also an advertisement platform for marketers aiming to attract new audiences and target niche demographics. Worldwide, YouTube has 2 billion subscribers (Statista, 2019). Nearly half of internet consumers on this planet are on YouTube. Facebook is the only social network that has more registered monthly users than YouTube.
Let’s just say, there is something for everybody on YouTube. To clarify, these monthly active users are individuals who have signed in to the site at least once a month. As nearly 2 billion people sign in each month to watch YouTube videos, there’s an active audience that advertisers have the ability to tap into. Users are allowed to access YouTube in 80 different languages. This covers 95% of the Internet population (YouTube, 2019). Facebook is available in 43 languages, for comparative purposes. The language in which YouTube content can be viewed is dependent on language settings for the user, not where they are located.
As a marketer, when you evaluate your marketing activities focused on your target audience, this YouTube statistic will prove useful. YouTube has kept its potential scope strong with the prospect of attracting an audience of 80 different languages, and as a marketer accessing it spreads to you. The most widely used social network for Millennials in both the US and UK markets is YouTube. Binge-watching has become an unprecedented trend, particularly among Millennials. People watch a billion hours of videos on YouTube every day, which creates billions of views (YouTube, 2019). That’s a mind-blowing number that only adds to the video’s reputation as a source of people’s content.
Understanding YouTube’s use based on age group will help advertisers understand whether or not their target audience is present on YouTube. Using YouTube advertising may be a valuable resource for companies who are confident their target market is using the site for social networking. Marketers should harness the power of video and prepare for its quality as video content becomes increasingly preferred. As the importance of video content becomes evident, rising numbers of businesses are turning to video. 62 per cent of businesses use YouTube as a video content sharing platform (Buffer, 2019). It’s the second most popular platform for businesses to share their video content while retaining first place by Facebook.
During the past few years, more companies have been using YouTube as a medium for interacting with their current customers and introducing themselves to prospective clients. So it’s no shocker that companies turn to YouTube to broaden their marketing campaigns with the wide scope it has. More than 70% of YouTube’s viewing time comes from mobile devices (YouTube, 2019). It’s obvious that mobile views have risen much faster than desktop usage, and that’s why it’s important to keep up-to-date with mobile video trends so that the content they want to see is delivered to your public.
Although YouTube content is designed by default for the smartphone, the key thing to understand is how to maximize your audience’s mobile experience. YouTube is the entertainment of the future. It’s been this now for a few years. And that’s why you and your company should be aware of these important YouTube statistics so when it comes to your marketing plan, you don’t forget YouTube.
Available Youtube Marketing Resources:
Both resources are very useful for your youtube channel.