When we optimize our blog post or a web page in such a manner, which helps google robots to identify and understand our content.
1. Set your title properly
We need to use keywords in a title only once. Never use too many keywords in the title. For example, if the keyword is
Essential oils for thyroid
We can set the title as
1 Essential oils for thyroid: pro and cons
2 Essential oils for thyroid: step by step guide to use.
2. H1 H2 tags
Html tags help search engines to understand heading, subheading and body text. It is necessary to set H1 tags(heading 1 text style) for the title (h1 tag gets added automatically in widespread). Subheading must be set in H2 (heading 2). These tags are available from H1 to H6 in HTML.
3. URL optimization
Your URL must consist of your keyword or topic. Remove any kind of random numbers from the URL.
URL MUST BE SHORT AND UNDERSTANDABLE.
4. Image Optimization
We must keep all images in one size. Try to similarize the sizes of images. When you put an image to left or right alignment it doesn’t look professional. We must set the image alignment to the centre. Always use royalty-free images in your article to avoid copyright issues. Try to compress image sizes before uploading it helps to maintain the website speed. Add Salt attributes to images.
5. Meta Description
Meta Description is a very vital part of on-page SEO. With the help of meta description, search engines can differentiate and categorize the article on the Search engines page. A meta description is a small summary of the article which also consists of the keywords on which article is based. In WordPress, you can use plugins like rank math SEO or Yoast SEO to do this.
Example of the meta description
If a keyword is essential oils for thyroid
Essential oils for thyroid are very useful and widely used to treat thyroid. We listed some pros and cons of essential oils for thyroid. In this article also listed the best essential oils you can use for thyroid
6.Keyword placement Rules
Appropriate keywords must be used at an appropriate place while doing on-page SEO. If you are using rank math or other SEO plugins for WordPress they will provide a fine checklist and majors to follow. We can keep the following rules in mind.
Use keywords in the title
Use keyword in URL
Use keyword in the description
Use keyword in few subheadings
Use keyword in the first paragraph
Use keyword in conclusion
7. Interlink content
To grow engagement of visitors on the website we must insert links of other related topics of your website in the sidebar and at the bottom of the page.it helps to reduce the bounce rate of the website and helps to increase average season time.
8. Remove broken links
With the help of many plugins on WordPress or with the help of SEO tools you can find broken links on your websites. Visitors may hit at those broken links as well as search engines can index those links this will cause a decrease in website rating and positions. Either replace those broken links with working links or remove those links from pages. If You find out the broken links of other sites and inform them about it while asking them to replace that link with your website’s URL u can get backlinks.