Scaling organic visibility for a fintech firm

Client
Fintech firm
Industry
Finance
Scope
Technical SEO & content
Duration
6 months

Overview
Index bloat and weak keyword targeting capped growth. Thousands of low-value URLs diluted crawl budget while investor-intent pages stayed buried.
We pruned non-performing URLs and rebuilt topic clusters around high-intent finance queries.
Challenges
Search Console showed rising impressions but flat clicks — classic index bloat.
Content was published without silo discipline or internal linking governance.
We finally saw clicks move with the same ad spend — organic became a channel we could forecast.
Marketing lead
Fintech
Solution
Six-month programme combining technical prune, schema, and content-silo rebuild.
- URL prune and indexation governance
- Topic clusters around investor intent
- Internal linking and on-page CTR work
- GSC-led measurement cadence

Results
Verified Search Console data after six months of execution.
Total clicks
Impressions
CTR
Avg. position
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